马来西亚驻广州总领事馆代表到访我会
近日，我会副秘书长谭女士热情接待了新近上任的马来西亚驻广州总领事馆商务领事Mohamad (Haris) Abdul Latiff 先生，以及马来西亚驻广州总领事馆市场官员许浩先生，双方就如何加深马来西亚食品出口行业与我会的进一步合作进行了深入交流。
Recently, Deputy Secretary-General Wency Tan of IFA warmly received Trade Consul Mr. Mohamad (Haris) Abdul Latiff and Marketing Officer Xu Hao of Consulate General of Malaysia in Guangzhou. Both parties had in-depth discussions on further cooperation between Malaysia food export industry and IFA.
谭秘书长陪同马来西亚代表们参观了广州（中国）进口食品交易中心.万国食坊（以下简称“交易中心”），介绍了广东省进口食品协会（IFA）的基本情况，Food2China一站式服务平台，以及为协会与F2C服务提供重要支持的进口食品交易中心，并解释了中心的整体情况和未来发展计划。Latif先生对协会以及中心提供的专业服务与发展前景表示认可。
First, Ms. Tan introduced the Food2China Trading Center and explained the positioning and current operation of the trading center. As well as services provided by IFA and Food2China. Mr. Latiff appreciated the professional service system and prospect of IFA and Food2China.
在后续的会谈中，Latif先生表示，在疫情影响下，领馆除了组织厂商企业参加东盟博览会，也开始通过线上展和线上对接会帮助马来西亚供应商开拓海外市场。近年中国作为具有巨大发展潜力的市场备受马来西亚商家的关注，其中广东更因在东南亚饮食文化上的渊源和接受度，成为了重点发展市场。Latif先生还提出，如果协会会员有马来西亚食品的采购需求，领馆可以根据需求推荐优质的供应商。
In the follow-up meeting, Mr. Latif said that under the influence of COVID-19, besides organizing manufacturers to participate in ASEAN Expo, the consulate also started to help Malaysian exporters to develop overseas markets through online exhibitions and online matchmaking sessions. In recent years, China as a market with huge potential for imported food has drawn attention of Malaysian businesses, with Guangdong becoming a key development market due to its history with Southeast Asian food culture. Mr. Latif also suggested that if IFA members have demands for Malaysian food supply, the consulate can recommend quality suppliers according to the demand.
此外，领馆还有举办大师班活动的计划，旨在帮助马来西亚商家们更加了解如何进入中国市场，希望能邀请协会一起组织参与，并且与协会展开更多更深入的合作。谭女士表示很期待与马来西亚领馆的合作，提出F2C作为一个专业平台，可以提供多样化的合作模式，比如：
01
针对还未进入中国的马来西亚厂商，协会可以邀请海关专家和进口商作为进口食品大师班的嘉宾，向参加的马来西亚厂商分享见解和经验，帮助更多马来西亚食品打入中国市场；
02
对于希望进行更精准的推广以及直接寻找商机的厂商与商协会，也可以根据客户的预算和需求，提供包括组织专业买家团、线下品鉴对接会、线上精准一对一邀约商谈在内的多元化增值推广服务;
03
对于已经在中国拥有分公司或合作伙伴的马来西亚企业，推荐他们加入广东省进口食品协会，可根据会员等级享受到各类型的服务，例如政策咨询、多渠道产品推广和参加国内巡展；
04
对于展览/商务活动上的合作伙伴，协会也可以提供合作推广模式，向协会会员发布产品推广文章。
In addition, the Consulate has plans to hold master classes to help Malaysian businessmen understand more about how to enter the Chinese market, and wish to invite IFA to co-organize the events, as well as participate more in-depth cooperation with IFA. Ms. Tan is also looking forward to the cooperation and suggested that Foo2China, as a professional platform, can provide various cooperation models, such as ：
01
For Malaysian companies that have not yet entered China market, IFA can invite customs experts and Chinese importers as guests of the imported food master class to share insights and experiences, helping more Malaysian food products to enter the China market；
02
For companies and associations who wish to conduct more precise promotion and direct business opportunities, IFA can also provide diversified value-added promotion services, including professional buyer teams in exhibitions, offline tasting and matchmaking sessions, and online one-on-one business matching, according to the budget and needs of clients;
03
For Malaysian companies that already have branches or partners in China, they are recommended to join our Guangdong Imported Food Association(IFA) and can enjoy various types of services according to their membership levels, such as policy consultation, multi-channel product promotion and participation in domestic roadshows throughout the year；
04
For exhibition/business event partners, IFA also can release product promotion articles to IFA members through a cooperative promotion pattern.
Latif先生一行很感谢谭女士的详细解说与建议，并十分期待后续与协会的交流合作，以便更深入了解华南市场，为马来西亚厂商提供最新的市场信息和专业支持，将更多优质的马来西亚食品带到华南地区乃至全中国市场，促进进口食品行业的繁荣发展。
Mr. Latif and his team are appreciated for Ms. Tan's detailed explanation and advice. They are looking forward to the follow-up communication and cooperation with IFA. Thus, they can have a deeper understanding of the South China market, provide the latest market information and professional support to Malaysian business. Eventually, more quality Malaysian food products will be brought to the whole Chinese market and benefit the development of the imported food industry.
